Who We Are

We hired Pulse Insights to go to market on our behalf to gain insights from our clients on our value proposition and overall customer perception of us. Rob and Jo-Anne, as seasoned professionals, worked closely with us to first ensure they truly understood our current thinking on our company, our offerings and our team. Pulse Insights challenged us and provided useful commentary on how best to approach this type of market research. They exceeded our expectations on deliverables within the timelines and ultimately provided us with a framework to work from. We would strongly recommend working with Rob and Jo-Anne. You won’t be disappointed.

I have worked on many projects with Jo-Anne across a multitude of therapeutic areas over the last 12 years. Jo-Anne adds tremendous value to each project through her extensive research experience and skills which she applies to each aspect of the research process. From initial methodology development to implementation to final report she strives to go one step further to ensure the client will be satisfied with the final product. She is an excellent moderator who challenges respondents to provide more meaningful responses. Whatever the therapeutic area she is working in, she knows the issues and is able to go beyond the discussion guide if required to gain deeper insights. Most importantly the final report she provides is always very thorough. She goes beyond reporting on the findings and provides deeper insights and recommendations. I would highly recommend Jo-Anne.

Rob has been a trusted strategic partner and a first rate moderator throughout his work across our immunology franchise. He engages our team to think about the objectives and business decisions from a new perspective, making sure the research is truly aligned to what we need. In the back room, he helps us push the discussion flow to the next level, adapting it as we go based on what we’re learning from the respondents. His reports deliver meaningful insights, and go beyond the initial project objectives to challenge our thinking and provide valuable recommendations for our business. I highly recommend him.

Jo-Anne consistently delivers high quality research, always going that extra mile to deliver great insights and sound business recommendations that are generally integrated directly into our strategic brand plans. She is the first research supplier we contact for the challenging projects.

What makes Rob Maxwell a top moderator in the pharmaceutical industry is his ability to dive right into our business objective(s) and deliver actionable insights. His business acumen and his experience in multiple therapeutic areas in the industry sets him apart from other moderators.

It is a privilege and a pleasure to work with Jo-Anne. She has an amazing rapport with healthcare professionals as well as patients and her ability to uncover rich insights is to be commended. Jo-Anneʼs ability to translate the learning into actionable recommendations is invaluable. In her hands, research projects run smoothly from start to finish which leaves me more than satisfied – I always look forward to collaborating on the next project.

We were extremely happy with the outcomes of Rob’s research. Rob conducted the project – which was challenging in nature – very professionally. Timelines were met and we received constant updates in regards to status and progress. Rob’s findings and recommendations were very insightful for our business. The documentation and presentation were excellent.