Our Approach
The Pulse Insights Unique Value Proposition
Knowledge & Experience
- Challenge thinking – going further at every stage
- Asking the right questions
- Creating great chemistry and rapport
Small & Nimble
- Flexibility – adapting to evolving needs
- High level service from senior researchers
- Keen appreciation for bottom-line
Passion
- Focused on solutions
- Your 'thought partners' throughout each project and beyond
Real Insights for Better Marketing Decisions
- What?
- So What?
- Now What?
How We Deliver
Challenge Thinking at all Stages
Put the Work in Up Front
- Understanding study context and key business decisions to be made
- Generating hypotheses to be tested during research
- Helping our clients to optimize any research stimuli
Senior-Level Moderating
- Applying the principles of behavioural science
- Going beyond rational responses to the emotional and subconscious level
- Adapting as necessary based on what the audience is saying and not saying
Relevant Reporting
- Concise summary with implications and recommendations for next steps
- Easy to read; key insights in bold at the top of the page, visualization of data
- Insights that tell a story
Real Insights for Better Marketing Decisions
- What?
- So What?
- Now What?