Capabilities

We focus 100% on the healthcare industry specializing primarily in qualitative research

Methodologies

  • In-depth interviews
  • Focus groups / mini groups / dyads and triads
  • Online qualitative: discussion boards, webcam groups/interviews, web-assisted phone interviews
  • Internal workshops / ideation sessions
  • Advisory board facilitation
  • Observation sessions
  • Quantitative: needs assessments, satisfaction surveys and patient chart audits
We conduct research with all the main healthcare stakeholders:
  • Doctor Physicians (GPs, Specialists, KOLs)
  • PatientPatients/Consumers and Caregivers
  • NurseNurses
  • PharmacistPharmacists
  • Healthcare ProfessionalOther Allied HCPs

What We Do

  • Product Life Cycle:
  • Pre-Launch
  • Launch
  • Post-Launch

Market Understanding & Strategy Initiatives

  • Treatment Algorithms
  • Patient Journey
  • Market Assessments
  • Competitive Profiling
  • Market and Brand Driver Identification
  • KOL Research

Tactical Marketing Initiatives

  • Positioning
  • Communication Effectiveness
  • Message / Concept / Detail Aid Testing
  • Website Testing
  • Brand Image / Equity

Supportive Brand Initiatives

  • Prescribing Optimization Research
  • Loyalty / Added Value Research
  • Customer Satisfaction
  • Adherence Deep Dive
  • Sales Force Optimization

Therapeutic Experience

We have experience in virtually every major Rx therapeutic category

Digestive

  • GERD & Dyspepsia
  • Ulcerative Colitis
  • Crohn's Disease
  • Chronic Constipation
  • Overactive Bladder / Urinary Incontinence

Cardiovascular

  • Hypertension
  • Dyslipidemia
  • Angina
  • Acute Coronary Syndrome
  • Heart Failure
  • CV risk reduction in diabetes
  • CV risk reduction in Afib

Dermatology

  • Acne/Rosacea
  • Psoriasis
  • Actinic Keratosis

Musculoskeletal

  • Osteoporosis
  • OA
  • RA and PsA

Neurological

  • Migraine
  • Insomnia
  • MS
  • Epilepsy
  • Alzheimer's Disease
  • Parkinson's Disease

Antibiotics

  • Bronchitis / CAP
  • Sinusitis
  • Bacteremia / Sepsis
  • Fungal Infections

Antivirals

  • HIV
  • Hepatitis C
  • CMV
  • Influenza

Vaccines

  • Cervical Cancer
  • Traveller's Diarrhea
  • Influenza
  • Pneumococcal Disease
  • HPV

Diabetes

  • Type 1
  • Type 2

Pain

  • Chronic Pain
  • Fibromyalgia

Men's Health

  • Erectile Dysfunction

Women's Health

  • Contraception
  • Menstrual Disorders
  • Endometriosis
  • Menopause

Respiratory

  • Asthma & COPD
  • Pulmonary Fibrosis
  • Allergic Rhinitis
  • Alpha-1 Antitrypsin Deficiency

Psychiatric

  • Depression
  • Anxiety
  • Bipolar Disorder
  • Schizophrenia
  • ADHD
  • Addiction

Ocular Health

  • Glaucoma
  • Dry and Wet AMD
  • Dry Eye
  • Ocular Vitamins

Medical Devices

  • Blood Glucose Meters
  • Blood Pressure Monitoring
  • Cataract Surgery
  • Orthopedic Surgery
  • Thoracic Surgery
  • ENT Surgery
  • Bariatric Surgery
  • Sterilization & Disinfection
  • CT Equipment

Benign / Malignant Hematology

  • Leukemias and Lymphomas
  • Multiple Myeloma
  • Myelofibrosis
  • Hemophilia
  • Anemia
  • Beta-Thalassemia
  • DVT / PE and HIT

Oncology - Solid Tumors

  • Breast
  • Lung
  • Prostate
  • Colorectal
  • Ovarian
  • Bladder
  • Gastric
  • Liver
  • Kidney
  • Melanoma

Other Categories

  • Transplant
  • Anaphylaxis
  • Rx to OTC Switches
  • Enteral Nutrition
  • NASH
  • Medical Cannabis

We also have experience across a broad array of OTC categories

  • Headache / Pain
  • Antacids / Laxatives
  • Cold and Flu
  • Allergy
  • Eye Care
  • Skin Care
  • Foot Care
  • Vitamins / Supplements
  • Sexual Health
  • Infant Formula
  • Smoking Cessation